Product Redesign of Mrs. Meyer’s Clean Day

I loved working on this Mrs. Meyer’s Clean Day product redesign and then using this newly designed hand soap in my own home

Below is the Mrs. Meyer’s Clean Day product I chose to redesign. I feel it is currently a little too wordy. There are also too many fonts and font variations. My mother has this very same product in one of her bathrooms and I am of the opinion that the bathroom would look a lot nicer if this hand soap was designed in a more minimalistic way.

Mrs. Meyer’s Clean Day targets homemakers and moms who want a good smelling product that works well but that is not filled with chemicals.

Here is my first sketch with a few notes on the side.

This is my first vector attempt. My final plan was to have the label be clear on a clear plastic soap dispenser with a black pump.

I later decided that using the original bottle would probably be cheaper for the company. In order to get the actual dimensions of every thing, I had to take the label of of the original bottle and use a measuring tape.

Here is my full vectorized product redesign!

Color Scheme:

I later had to make a few changes to correct some alignment and kearning issues thanks to some critique I received. I also got rid of the white circle by the recycle rabbit. Here it is.

Below is a side-by-side of the before and after (the original is on the left and my version on the right).

The final product redesign succeeds in being less wordy. This is great because homemakers and moms usually want their homes to look nice and this hand soap now adds instead of subtracts to the aesthetics of their home.

My favorite part about this whole project was the bar code! See why here!

Here is the website banner ad I created using this product: